Design Reimagined

How AI augments every step of the UI/UX workflow

Artificial intelligence is here, and it’s already transforming the way we design. Across every phase of the UI/UX workflow, AI tools are reshaping how teams conduct research, analyze data, prototype solutions, refine visuals, and validate usability. What was once a highly manual, time-intensive process is now being accelerated by smart assistants that boost efficiency and surface insights faster.

At Pow Interactive, we’re exploring this transformation firsthand, from early discovery work to final testing.

Great design starts with deep understanding. AI is streamlining how teams gather and interpret user input. Tools like ChatGPT help craft and refine interview questions in seconds. Whether you’re preparing for a shy participant or translating questions into another language, ChatGPT acts like a brainstorming partner with unlimited patience.

Once interviews begin, Otter.ai transcribes everything in real time, capturing speaker identities, summarizing key takeaways, and tagging highlights automatically. It’s like having a tireless note-taker that never misses a beat. Afterward, Dovetail brings AI-driven insight synthesis to the table. Instead of slogging through transcripts one by one, researchers can tag themes and let the system surface highlights across dozens of interviews. This saves time while preserving nuance and context.

Sticky-note chaos is a familiar scene in most research debriefs. Now, AI-powered whiteboarding tools like FigJam AI and Miro AI can cluster insights in real time, summarize feedback, and flag emerging themes across hundreds of notes. Whether you’re organizing a messy client review or running a team workshop, these tools serve as a second brain, helping to spot patterns and surface meaning quickly.

AI has redefined what it means to start designing. Prompt-to-UI tools like UiZard and Stitch turn simple text prompts into ready-made layouts, offering early visualizations that help unblock creative thinking. While the outputs may not yet meet the standards of seasoned designers, they offer real value for startups or non-designers who need a fast starting point.

Within Figma, copilot plugins such as Figma Make, FigJam AI, and QoQo can rename layers, adjust color palettes, generate microcopy, and even assist with design critiques. All of this happens directly within your workspace. For those ready to bridge design and development, BOLT and similar “vibe coding” tools offer a new model entirely. You can type in a prompt and receive a live, editable site with real front-end code. This creates a faster way to explore interaction ideas, build logic-driven prototypes, and collaborate more effectively with developers.

AI now supports the creative finishing touches as well. Tools like Runway and Kling bring static visuals to life, whether through subtle background motion or full-scale video generation. They allow designers to create high-fidelity, dynamic content without needing deep motion design expertise or complex animation software.

Color systems, often a stumbling block, are now supported by tools like Khroma and Huemint. These tools help designers generate accessible, UI-ready palettes tailored to their style or brand.

Testing has entered the AI era. Stark checks color contrast, font hierarchy, and accessibility compliance directly within Figma, offering instant suggestions and developer-ready handoff notes. Attention Insight brings heat-mapping into early-stage design. By uploading a screen, designers receive predictive insights on where users are most likely to focus. This helps identify overlooked CTAs, weak layouts, or distracting elements before user testing even begins.

AI is not replacing designers. It is helping us become more effective. These tools reduce friction, eliminate repetitive tasks, and surface insights faster, allowing teams to spend more time on creativity and strategy.

For UI/UX professionals, embracing AI means unlocking new potential. It is a chance to work smarter, move faster, and focus more on creativity and collaboration. At Pow Interactive, we are excited to be part of what is next.